About
Mission
REACH961 is an intermediary firm with a mission to support the Lebanese communities by reaching out to its diaspora all over the World. Our vision is to revolutionize the Lebanese products and expose them to international markets. Through that, we will be empowering our local communities and investing in their talents and fine land resources.
Our land is rich in both natural and human resources who deserve to be exploited and recognized globally. Reach961 aims to achieve this by clustering artisanal products from Lebanon and promote them into the international market using strategy and tactics that will reflect on the internal solidarity.
These product intend to reach to the Lebanese diaspora and anyone who is curious to try artisanal gourmet made with most authentic Lebanese ingredients. We present a new type of cuisine to the expats, and traditional products they have been missing.At Reach961, we partner with our suppliers and create a superior relationship with the delivery value chain network. From the seed planted by the farmer, to the producer and then the distributor in order to secure an aligned mission and vision throughout the business process.Reach961 has no color, no affiliation or any coalition, only supporting Lebanon as one nation for everyone and from everyone.
Objective
The core objective of Reach961 is to serve as an intermediary firm dedicated to exposing Lebanese artisanal brands to global markets. We aim to support Micro, Small, and Medium-sized Enterprises (MSMEs) and farmers in Lebanon by investing in their talents and fine resources.
Our primary focus is on securing and promoting internationally recognized, high-quality products while fostering sustainability and ethical practices throughout the entire supply chain.
Additionally, we strive to connect the Lebanese diaspora more closely to Lebanon, enabling them to engage with and enjoy the rich heritage of Lebanese artisanal products on a global scale.
Leveraging our extensive international connections, particularly in Australia, we work relentlessly to achieve these objectives and create mutually beneficial partnerships for all stakeholders involved.
Values
We believe in empowering Lebanese artisans, farmers, and MSMEs by investing in their talents and resources. We aim to create opportunities for them to thrive and succeed in the global marketplace.
Our commitment to sustainability goes beyond environmental practices. We give back to the community, ensuring that our business activities contribute to the well-being and growth of local communities in Lebanon.
We ensure that our products are 100% natural, free from artificial additives or preservatives, promoting healthier choices for our customers.
Our vision is to bridge the gap between the Lebanese diaspora and Lebanon. We celebrate Lebanese culture, heritage, and traditions by showcasing authentic artisanal products that connect people to their roots.
We value collaboration and partnerships with artisans, farmers, and like-minded organizations. Together, we work towards creating a positive impact and promoting ethical business practices.